If you live in LA and you love getting manicures then you are very familiar with Olive & June. The brand’s founder and CEO, Sarah Gibson Tuttle, started out working in finance but when she moved to LA she found a hole in the nail space and leaned in to find a solution. Here’s what the beauty entrepreneur has to say about her biggest lessons and what’s next for her brand…
Tell us a little about what inspired you to open Olive & June.
Before opening our Beverly Hills salon in 2013, I worked for ten years as an equity sales trader at JP Morgan & Morgan Stanley in New York City. Quality of life and 345 days of sunshine a year wooed me out west. When I arrived, I realized Los Angeles had everything I wanted except for the perfect nail salon. Seeing the opportunity to create a pretty space where women could expect and enjoy expert nail care on a regular basis and spend time with their friends, I opened Olive & June.
Tell us one thing you know now that you wish you knew when you first started your business.
Sleep matters! I often would run on four or five hours of sleep and sleep really, really affects the way you think and process. I would tell myself to sleep! And to take deep breaths, because everything always works out.
If you could have dinner with any woman (dead or alive) who would it be and why?
How can you answer this with one! But obviously, Oprah. What she built was the ultimate community before anyone was talking about “building a community.” She inspired and empowered women for decades and her influence is beyond compare.
What does a typical work day look like for you?
I try to wake up before my daughter does to get a few things out of the way but mostly so I can make a latte and check my emails for anything urgent. After we hang for a bit, I really get connected with emails and Instagram. I usually have a mix of meetings and calls throughout the day that center around product development, social (I still run all of our accounts!), brand and fundraising. Right now I’m the most focused on products as we are in the throes of launching everything you need to do an at home Olive & June mani.
What’s your best advice for aspiring female entrepreneurs?
Nothing is an overnight success. No matter what it seems like, everything takes work — really freaking hard work — so put in the time.
What’s next for Olive & June?
We recently launched The Poppy, a universal polish bottle handle which makes it easier to paint your own nails, especially with your non-dominant hand. You can pop it on top of any polish you love for a comfy grip, more control, and even, steady strokes. We also formulated our new Nail Polish to go on super smooth, deliver color with staying power, and dry fast without the most common harmful chemicals often found in polish.
We wanted to make sure we have something really special to offer. When we started thinking about it, we realized that even though there are so many beautiful polish colors in the world, most people still find doing their own nails to be a chore and that weekly manicures are a luxury. Everyone has at least one bottle of pretty polish collecting dust hiding somewhere! We wanted to make doing your own nails easier, less intimidating, and a real part of people’s personal beauty routine again. In order to do that, we knew we needed to make the process better, easier, and more dependable.
Read more Real Women Doing Real Things stories