When it comes to resumes things can be a little confusing. Do you want a fancy, designed resume? Do you need to get really specific with your job tasks? Well, I chatted with Frances Mazur, founder of Mazur Group, a company that specializes in executive recruiting for the beauty industry, about all things resume and here are her best tips!
Match the language used in the job description to the language in your resume.
If you are applying to a particular job opportunity, it’s important to match the language used in the job description to the language used in your resume. For example, if the role you’re applying to is a Digital Marketing Manager, and the first line of the job posting talks about creating email blasts and social media posts, then it’s important to include that kind of information on your resume. If you’re sending a resume that is not specific to a role, then use the jargon of the industry that you are applying to or find a job posting of something you’d like to do and create a resume that would speak to that role.
Show your impact and stability.
Some of the biggest things we look for are stability and promotion within a company. If someone shows that they can dig in and learn about a company and make a difference enough to be promoted, that’s the kind of talent that catches our eye.
We also look for candidates who clearly articulate the impact they’ve had on any organizations they’ve worked for, thus you should clearly state your accomplishments and how you’ve impacted the business.
Tailor and edit your resume with a fine-toothed comb.
A poorly written or edited resume is an automatic no. Also, a lack of care in regard to the information that is being shared. If the content is too general or not specific to the open position or to a company, I am on to the next. Someone who takes the time to tailor their resume will get a lot more interest than someone who doesn’t.
Don’t be too general.
If information shared on a resume is too general, this indicates a lack of understanding about how you impact the business. For example, if you’re a receptionist, and on your resume you say “answers phones”, that doesn’t tell me how good you are at being a receptionist. Instead, you could say “answers a busy, 10-line phone system ensuring all calls are picked up by the second ring.” Take the opportunity to really think about how even the littlest things you do can make a difference.
Have a few versions of your resume.
We encourage people to have several versions of their resume that they edit depending on the company and role they are applying to. This will ensure you are making the very best first impression. Although this can be more time consuming, you will definitely stand out better in a sea of online job seekers.
Take the time for jobs you really want.
When it’s clear that someone has not tailored a cover letter for a specific opportunity, or they clearly use a blanket cover letter every time, those are red flags. If you really want a job or are really interested in a company, you want to show them you care by investing time in tailoring your message.
Don’t go too fancy with the design of your resume.
Designed resumes can actually be harder to read and understand. They also don’t get processed correctly through various automated applicant tracking systems, so vital information like your phone number or email could be lost. We encourage people to have a strong Microsoft Word resume, and as a supplement, you can submit a designed resume, especially if you are a designer.