Real Women Doing Real Things: Kristen Noel Crawley, Founder of KNC Beauty (+ a GIVEAWAY!)

As a beauty-obsessed woman I’m always on the lookout for fun new products…and when I first heard about KNC Beauty and their signature all-natural lip mask, I knew I had to try it.  The results? AMAZING.  After doing some digging into the brand I knew the brand’s founder, Kristen Noel Crawley, would be an amazing interview for my RWDRT series because, well, she’s a #girlboss and true beauty entrepreneur!  Here’s what the creator of the pink gel lip mask (yep, the one you saw on Emma Stone) has to say about her business and start…and don’t forget to scroll down to the bottom to enter my giveaway with KNC Beauty!  We’re giving away a 5 pack of lip masks to 5 winners! :)

Tell us a little about KNC Beauty and how you got started.

KNC beauty was conceived on a business trip to Tokyo. I was there with Dior and had some free time to shop around. I went to Don Quixote and saw that they had lip masks – what an awesome product I thought. I tried the mask, but it wasn’t that effective and was filled with tons of chemicals. When I got home I started searching for a better, natural option and it didn’t exist. That’s when the light bulb went off and I decided to create my own.

What’s one thing you wish you knew when you first started that you learned along the way?

Just that business take a lot of work. In this age of social media, we usually only see the wins and let me tell you, there are so many losses! It’s important to keep pushing through the disappointments and setbacks.

Emma Stone wearing a KNC Beauty lip mask

What’s the best advice you have for women who want to start their own beauty brand?

That anything is possible. We literally have the best resource ever at our fingertips – the internet. Do your research, test products on your friends and hustle until you make it!

Name three business women you admire and why.

Cassandra Grey – She started Violet Grey and has an amazing eye. She’s also cool AF! I really look up to her; she gives the best advice.

Emily Weiss – she created many years ago – the chicest beauty blog ever. Then she went on to Glossier. Glossier is in incredible brand and she’s really smart to have figured out a lane for young girls that aren’t the traditional beauty/makeup customer. She thinks about everything so well from marketing to packaging.

Jen Atkin- one of the hardest working women I know. She is always grinding and putting in so many hours. I also really love OUAI products – her curly jelly and wave spray are the only products that can tame my messy waves.

Do you have plans to create more products under the KNC Beauty umbrella?

Yes I do! More masks for sure, I have one launching this fall. I think it’s honestly more nerve wracking to release your second product than your first (laughs).


a Rafflecopter giveaway

Winner will be selected and notified via email on designated Rafflecopter end date.


Make sure to follow Kristen on Instagram, as well as KNC Beauty!

Read more Real Women Doing Real Things stories.


  1. Theresa Zacharias says:

    Sounds like something I would like to try.

    • Theresa Zacharias says:

      This lip mask looks like something I would like to try to see if it works for me.