Real Women Doing Real Things: Amy Oliver, Senior Director of Digital & Marketing at HUM Nutrition

If you’ve ever wondered what it’s like to hadle marketing for top brands like Reformation and Nasty Gal, Amy has got answers for you.  In her current role as Senior Director of Digital Marketing at HUM Nutrition, Amy’s responsible for most digital efforts and has a ton of great advice for anyone who wants a career in marketing.  Here’s what she has to say about what she wishes she knew when she first started and her typical day!

Tell us a little about your job and what you do at HUM Nutrition.

I lead marketing and growth at HUM Nutrition – basically my job is to make sure every woman has HUM on her beauty shelf and loves it so much she tells all her friends. We’re a very small team and manage almost everything in-house so my scope of work is broad – covering everything from top-line brand strategy, developing scalable programs, collaborations and product launches to forecasting even down to writing ad copy. The digital marketing ecosystem is constantly and rapidly evolving kind of like a giant, ever-evolving puzzle and my job is to make sure all the pieces fit.

What’s a “typical” day for you?

It’s never dull! While no two days are alike I like to tackle the most important and complex challenges in the morning and use afternoons for meetings and follow up. First thing I do is check key performance indicators and do in-depth reporting and analysis, then move to all the priority tasks, meetings, etc. I’m always fine tuning, evolving and reevaluated our media campaigns and exploring new ways for people to discover HUM and interesting ways to engage our audience. It can be challenging to keep up with the pace of growth – there is so much going on sometimes I can barely keep up, but even then I know there’s so much more we can be doing. My favorite part of the day is when I get the chance to scroll through our social to read people sharing their experience with the brand and the comments on our content – there is such a positive, inclusive supportive vibe that it makes even a (rare) difficult day totally worth it.  Another given is that I end each day with updating a to-do list for the days ahead and take a HUM Big Chill to get me through LA traffic.

What’s your favorite part of your job?

Everything – especially the product and the people! The founders are passionate about providing accessible education around using nutrition for beauty and overall wellness not just selling products and I love being apart of a team that has a larger purpose. It’s incredibly exciting to be a part of growing and leading this new category that is at the intersection of beauty and wellness and focused on inner-beauty and holistically approaching outer-beauty concerns from within. Before taking the job I tried a couple of the products (Moody Bird, Gut Instinct and Turn Back Time are life-changing) and loved how they made me look and feel plus with the cute packaging and fun branding my job would be easy!

What’s your best advice for women who want to follow a similar career path?

Learn to be resourceful, patient and resilient – you’re going to need to juggle a lot of different things at once and probably deal with some setbacks. Know that what works in digital marketing today might not even be around tomorrow so always be open to change and never stop learning and challenging yourself. Organization and time management are key! Also, be kind to yourself and others – it can be a tough field sometimes. Get out of your comfort zone – say yes to those work happy hours and lunches, you’re gonna work with some major smarties and just great people and you’ll learn a lot if you put yourself out there and nurture those work relationships.

How did you get your start in digital marketing?

After college I didn’t know exactly what I wanted to do but I wanted to work on overcoming my shyness so I took a job in sales which happened to be for an e-commerce marketing publisher. I was only ok at the sales part but it did help me be a good negotiator and be very resilient which are skill I still rely on today. I was fascinated by the overall digital landscape so I’d be the first to volunteer and/or insert myself into non-sales related projects that weren’t anyone else’s priority – sure I had to come in early and stay late but got hands on experience with other parts of a digital business and discovered a love of marketing and analytics. From there I moved to a digital advertising agency and after a few years joined a retail startup as an Acquisition Marketing Manager. There I was incredibly fortunate to have an amazing boss who challenged and encouraged me to be innovative and taught me about leadership and balancing all sides of an issue. I went on work at Nasty Gal and The Reformation working alongside some of the smartest most talented people I’ve ever met (and the clothes!).

What’s the one thing you wish you knew when you first started that you know now?

Everything! But if I had to pick one thing it would be that it’s ok to ask for help when you’ve tried but you’re stuck – early on I really struggled with not knowing everything but embrace it and open yourself up to learning from others and be sure to pay it forward by sharing your knowledge with others!

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